Uber, but for Jesus

In a broad sense, Mission Generation’s strategic philosophy is like Uber. Uber is the largest cab company in the world, yet they do not own a single taxi. Uber provides a platform for drivers to connect with people needing a ride. In doing so, they provide personal transportation as well as income for drivers — without the responsibility, maintenance, insurance, or liability of owning a fleet of automobiles. They leverage millions of automobiles with a digital program.

When Uber was birthed, many people tilted their heads and asked, “You want to be a global cab company without owning any cars?” Yet Uber has become an international giant, the largest cab company in the world. Think of Mission Generation like Uber, but for Jesus.

Leverage is a business term which means “reach a large mass of people with the Good News of Jesus Christ on a tiny budget.” To accomplish this, Mission Generation utilizes digital technology to leverage school facilities and faculties to deliver the Gospel to the largest group of unreached people in the world – school-age children. Leveraging existing infrastructure allows the ministry to maximize the impact of every penny and every minute of effort to best represent the heart of our partners.

If you look deeper into the ministry’s strategic philosophy, you may be surprised to find that the resources being leveraged, institutional and human, are often worldly and sometimes even outright demonic. That’s right, Mission Generation utilizes worldly and demonic resources to preach the Gospel. The idea of God using the devil’s assets is well established in the Bible. Numerous passages recount how the Lord turned the enemies’ resources on themselves. My favorite is when young David used Goliath’s own sword to cut off the giant’s head in I Samuel 17:51. 

A great example of this concept was expressed by a Roman general who ordered his quartermaster to pack provisions for a two-day march. The quartermaster replied, “But master, we will not engage the enemy for three days.” “Yes”, the general replied, “That day we will eat the lunch of our enemy.” A cliché was born. 

Eating the enemy’s lunch requires solving problems and overcoming challenges in ways more common with business acumen. One example of how the ministry accomplishes this is how it responds to the universal shortage of school counselors in the developing world. We reshaped our Bible courses into a high-quality, spiritual school counselor training (chaplain) program that meets every academic requirement. The School Chaplain Program offers a post-baccalaureate degree in spiritual school counseling and school chaplaincy with international certification and accreditation.

It costs governments billions of dollars to provide public education for PK to 12th grade students. The average cost per student in the nations where we work is $2500 per annum. We leverage the massive network of public education for the Gospel for just 10¢ a person! This equates to a $25,000 to $1 leverage

Financial support for Mission Generation can therefore be equated with the two-day march in our previous example. Ministry funding is used to put teams in the field, positioning them to use the very resources the left uses to indoctrinate children. In so doing, the ministry delivers the saving grace Jesus Christ and the hope of the Gospel for a dime.

Mission Generation has been placed at the vanguard of Kingdom expansion by leveraging school faculties and facilities to the Glory of God thanks to the prayers and financial support of our partners.


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