The goal of our organization is to have 100 million people in our discipleship program by the year 2025 – and we’re on track to acheive our goal!
Our vision is to continue to add increase to the Kingdom of God by having believers make more believers around them using our proven “Win-Disciple-Send” method.
Mission Generation’s strategic philosophy can be summed up in a word – leverage.
In a broad sense, Mission Generation’s strategic philosophy is like Uber. Uber is the largest cab company in the world, yet they do not own a single taxi. Uber provides a platform for drivers to connect with people needing a ride. In doing so, they provide personal transportation as well as income for drivers -- without the responsibility, maintenance, insurance, or liability of owning a fleet of automobiles. They leverage millions of automobiles with a digital program.
When Uber was birthed, many people tilted their heads and asked, “You want to be a global cab company without owning any cars?” Yet Uber has become an international giant, the largest cab company in the world. Think of Mission Generation like Uber, but for Jesus.
Leverage is a business term which means “reach a large mass of people with the Good News of Jesus Christ on a tiny budget.” To accomplish this, Mission Generation utilizes digital technology to leverage school facilities and faculties to deliver the Gospel to the largest group of unreached people in the world – school-age children. Leveraging existing infrastructure allows the ministry to maximize the impact of every penny and every minute of effort to best represent the heart of our partners.
If you look deeper into the ministry’s strategic philosophy, you may be surprised to find that the resources being leveraged, institutional and human, are often worldly and sometimes even outright demonic. That’s right, Mission Generation utilizes worldly and demonic resources to preach the Gospel. The idea of God using the devil’s assets is well established in the Bible. Numerous passages recount how the Lord turned the enemies’ resources on themselves. My favorite is when young David used Goliath’s own sword to cut off the giant’s head in I Samuel 17:51.
A great example of this concept was expressed by a Roman general who ordered his quartermaster to pack provisions for a two-day march. The quartermaster replied, "But master, we will not engage the enemy for three days." "Yes", the general replied, "That day we will eat the lunch of our enemy.” A cliché was born.
Eating the enemy’s lunch requires solving problems and overcoming challenges in ways more common with business acumen. One example of how the ministry accomplishes this is how it responds to the universal shortage of school counselors in the developing world. We reshaped our Bible courses into a high-quality, spiritual school counselor training (chaplain) program that meets every academic requirement. The School Chaplain Program offers a post-baccalaureate degree in spiritual school counseling and school chaplaincy with international certification and accreditation.
It costs governments billions of dollars to provide public education for PK to 12th grade students. The average cost per student in the nations where we work is $2500 per annum. We leverage the massive network of public education for the Gospel for just 10¢ a person! This equates to a $25,000 to $1 leverage!
Financial support for Mission Generation can therefore be equated with the two-day march in our previous example. Ministry funding is used to put teams in the field, positioning them to use the very resources the left uses to indoctrinate children. In so doing, the ministry delivers the saving grace of Jesus Christ and the hope of the Gospel for a dime.
Mission Generation has been placed at the vanguard of Kingdom expansion by leveraging school faculties and facilities to the Glory of God thanks to the prayers and financial support of our partners.
COMING SOON!
Research Shows why the School Chaplain Program is a Success
The Largely 'Religiously Unaffiliated,' Gen Z Craves Spiritual Mentoring: Study
The research findings described in the link above characterize the condition of young people under age 25, which help to explain the success of the School Chaplain Program. Gen Z birth years are 1997 to 2012-15, and are currently aged 6 to 24. Other nicknames for this population are iGeneration, Post-millennials, or Homeland Generation. The average Gen Z-er received their first mobile phone at age 10. Many of them grew up playing with their parents' mobile phones or tablets. They have grown up in a hyper-connected world and the smartphone is their preferred method of communication. On average, they spend 3 hours a day on their mobile device. The study reveals why campus chaplains are so very successful.
COMING SOON
Legal or illegal is not the best way to explain why some countries allow the Gospel in public schools and others do not.
Latin American countries are as secular as the U.S. in regard to religion in public schools. They have roughly the same percentage of the citizenry claiming to be Christian. Similar to the U.S., Spanish and Portuguese-speaking countries also have older statutes allowing and even promoting Biblical education, ethics, and morals, which are currently considered obsolete. In addition, Spanish and Portuguese-speaking countries are left of the political/social norm in the U.S.
Communist and Socialist governments shun Christianity because their propogandist endeavor is to inspire “faith” in the government. With very few exceptions, the national and regional governments in the countries where we work are NOT in favor of open evangelism, prayer, and Bible study in their public schools. The school chaplain program faces constant resistance. The ministry has been sued over 40 times. The founder, Rocky Malloy, has even been indicted on federal charges in Bolivia for bringing the Gospel to public schools and yet, the School Chaplain Program continues to grow and is stronger than ever!
The reason why the School Chaplain Program has been allowed in Spanish and Portuguese-speaking countries has more to do with deployment strategy than with the law. The strategy is to facilitate grassroots implementation of the School Chaplain Program and expose the community to the benefits of having God in school on a large scale. Testimonies from teachers, school administrators, parents, and pastors are posted on social media with the contact information of the people giving the testimony as well as that of the ministry.
Viewing these social media posts, other parents and education professionals contact either those who testified or the ministry. Most people contact the program directly. When they do, they are encouraged to sign up for the free training classes and become spiritual school counselors (chaplains). Education officials and parents want children to be safe from gangs, free from drugs and alcohol, avoid the catastrophic impacts of teen pregnancy, and graduate with purpose and destiny. Mission Generation’s program accomplishes all of these goals and more by integrating Jesus-centered, Bible-based programs into education.
Operating under the adage, “forgiveness is better than permission,” the ministry trains evangelical teachers to be spiritual counselors without any governmental permission or approval. By the time State or Federal authorities learn about the program, it is already in place and transforming lives. Threats and lawsuits to stop the program have never worked because once the parents see the difference in their children, there is no turning back. This is why rapid and large-scale deployment is critical to success which is facilitated by the ministry’s strategic philosophy.
Public hearings have been held in some cases, but the government has failed to make its case in every instance. Parents ask two simple questions that have defeated the government’s position every time:
If you remove Mission Generation’s program, what will you replace it with?
What guarantee can you give us that the replacement program will have the same results as Mission Generation’s program?
Up until now, no government program has come close to matching Mission Generation’s Gospel outcomes. As a matter of fact, Mission Generation’s program has displaced programs that have cost governments millions of dollars. The following three statistics alone have crushed the government’s objections to the Gospel in school. Jesus is the answer.
Teen pregnancies are reduced by up to 85%.
Drop-out rates are down by up to 45%.
Graduation rates are up to 37%.
The far-left nation of Venezuela is a remarkable case in point, considering the repressive restrictions and limitations on communication in that country. A single teacher learned of our program and spread the news. By the time the government found out that Jesus was being taught in their public schools, there were over 400 schools fully engaged! The fire was too big to stomp out. A nation with a dire shortage of teachers took no action other than veiled threats to curtail operations.
If the School Chaplain Program is so effective at keeping students in school increasing graduations rates and reducing truancy, gang involvement, substance abuse, and unwanted pregnancy, why don’t governments pay for it?
Although the School Chaplain Program provides a very valuable service to communities and reduces government expense -- governments of Spanish and Portuguese-speaking countries are not happy with the idea of proselytization in their public schools. But even if governments were to recognize the value of spiritual content in schools and desired to promote it, none of these countries except Spain is able meet the most basic educational needs of their public school students.
Many teachers in those countries work without a salary. They earn their living much like someone in the ministry, in faith that the parents of the students will give to their needs. One revealing statistic is that standardized tests show academic achievement in Spanish/Portuguese-speaking countries is equal to or inferior to nations in sub-Saharan Africa. To reiterate, children sitting in the dirt with a board on their lap score on par or better than Latin American students with school facilities.
Even if governments were willing to pay, offering the School Chaplain Program without cost outmaneuvers unfriendly activists. Opposing forces cannot stop people from taking free online courses. There are no financial transactions or exchanges to regulate. In addition, offering the program at no cost dramatically lowers the barrier to entry, increases peer-to-peer invitations, and stimulates rapid grassroots growth. Of course, all of this is made possible by the ministry’s U.S. partners.
A crucial difference between Spanish and Portuguese nations and the U.S. is that in Latin countries, the local communities have greater control over their school districts. This is primarily due to how schools are funded. Although Spanish and Portuguese central governments are more leftist than the U.S., independent school districts are not threatened by lawsuits brought by nongovernmental organizations originating from outside the school district. That kind of aggressive liberal legal action does not exist in these Latin American countries.
This is not the case in the U.S. If a conservative, Jesus-loving independent school district in the U.S. were to implement the School Chaplain Program, forces from outside of the community would spare no expense to remove it. U.S. schools are sued regularly by organizations outside their communities for displaying any vestige of faith, references to the Bible, or prayers in the name of Jesus. Thus, a different strategy for the U.S. must be developed.
How can the School Chaplain Program be used in the U.S.?
The school chaplain program needs to be strategically reengineered before being deployed in the U.S. An example of a potential model comes from Stockton, California where a group of volunteer police chaplains serve as school chaplains. The program has been running for several years and is very successful. Evidently, the security benefits of having uniformed police officers in schools outweighs the political negatives of their spiritual activities. Police chaplains are not commissioned officers. They have a badge and a police radio, but no weapons. They wear insignias similar to those of military chaplains.
Cooperative efforts with different police chaplain organizations in the U.S. are progressing in order to certify volunteer police chaplains for service in U.S. public schools. Deployment could be as early as 2023.
Spanish and Portuguese-speaking countries rarely provide counselors of any kind for public schools. Mission Generation fills the gap by training teachers, parents, or church members to use the Word of God to counsel and pray with students, school faculty and parents. Providing this much needed service is deeply appreciated by school officials and parents.
Teachers, parents, or church members take two 128-hour online courses to qualify as school chaplains. There is a 63% success rate. Those who pass the courses are awarded a Post Baccalaureate diploma qualifying them as a spiritual school counselor or chaplain. School counselors/chaplains are recognized by teacher unions and school boards. This recognition allows chaplains to have designated rooms in schools for counseling and prayer. They lead school gatherings with prayer and conduct special campus-wide assemblies where Biblical values are taught and the gospel is presented.
(Special note: Presenting the Gospel during school assemblies is a huge opportunity for mission trips. There is an open invitation from schools for visitors to tell their story and invite others to make Jesus Christ their Lord and Savior.)
Over 80% of spiritual school counselors or chaplains are teachers, which means they are already present on school campuses as part of their everyday routine. The balance is made up of concerned parents and evangelicals who consider school chaplaincy their ministry. Evangelical chaplains serve all manner of schools including Catholic and secular private and charter schools.
School administrators are quickly discovering the value of Godly counsel and prayer; thus, they allow a teacher who is certified as a school counselor or chaplain to work at least part of their day in that capacity. In larger schools, spiritual school counselors or chaplains work full time in that capacity.
The 4/14 Window refers to the worldwide movement to reach children in this age group with the Good News of Christ Jesus. One of the reasons the school chaplain program is so powerful is it successfully evangelizes and trains children between the ages of 4 to 14 in the Word of God. Children between the ages of 4 and 14 represent the largest unreached people group in the world today.
Focus on younger children is strategic for several reasons:
Groups supporting the evangelizing of children argue that it is crucial that mission efforts be reprioritized and re-directed toward the 4/14 age group world-wide. Dan Brewster (responsible for research and policy at Compassion International U.S.A.) asserts that children should be targeted for evangelism because the "clay is still soft" stating "School age children need our attention more urgently than any other group of people."
In 2003, the Barna Group, a cultural and religious research organization, published research results showing that children are the most important population segment to address for ministry because of their spiritual teachability and developmental vulnerability.
According to Barna research, 85% of the world’s Christians are made up of people who chose Jesus when they were between 4 and 14 years old. Barna argues that a child's moral development is set by the age of nine, while churches focus on older children. Barna wrote that "Habits related to the practice of one’s faith develop when one is young and change surprisingly little over time.” and “the older a child gets, the more distracted and vulnerable he or she becomes to nonfamily influences."
Barna found in 2004 that children converted to Christianity before their teen years are more likely to remain "absolutely committed" to Christianity. Barna stated, "It is during those [pre-teen] years that people develop their frames of reference for the remainder of their life." He later stated, "The early impressions we make go a long way toward shaping a person’s worldview, relationships, dreams, expectations, and core reality."
Bryant Myers and Dan Brewster have used Barna's research to argue that global evangelism programs should focus on younger children for conversion. “The implication of these findings is clear,” says Barna. “Anyone who wishes to have significant influence on the development of a person’s moral and spiritual foundations had better exert that influence while the person is still open-minded and impressionable – in other words, while the person is still young.”
The huge issue with child evangelism is access. School age children are righteously protected as societies’ most vulnerable. Schools are traditionally closed to the gospel and only a very small percentage of 4 to 14-year-old children attend church. The question then becomes, how do we reach this critical segment of society with the Gospel? The only cost effective solution is through schools. With rare exceptions, every child in the world attends school even if for a few years.
Mission Generation’s strategy is to offer high-quality programs to schools that add so much value that even the communist and atheist administrations cannot say no; programs, of course, that deliver the unfiltered Gospel of Jesus Christ. The school chaplain program is such a program. It supplies a massive need for spiritual school counselors. Once in school, the message of faith, love and hope reaches the entire society, which is why there is such massive resistance.
Faithfulness to the heavenly vision has placed Mission Generation in a position to bring the saving grace of Jesus Christ to PK-12 students, their teachers, and parents throughout the Spanish-speaking world. Spiritual school counselors (chaplains) fulfil a vital role in schools and have been universally embraced.
A huge issue for high school students is whether or not they had chaplains in middle or elementary schools. If so, the majority have already chosen to follow the Lord Jesus and have proven to be good students. If not, the school chaplain’s role takes on one of a reformer.
Counseling students who are in open sin and rebellion is very different than the work with younger students which is generally preventative in nature. Instead of teaching children about the virtues of the righteousness and moral rectitude high school chaplains find themselves dealing with sexual issues, substance and alcohol abuse, gang participation, violence, and truancy. As such some of the most life changing testimonies come from high school students.
The chaplain program has been so effective at bringing the peace of Christ Jesus to high schools some school officials miss the fact that rehabilitation would not be necessary if the program had been introduced to the same children at a younger age.
In a sense, Mission Generation’s spiritual school counselors and chaplains are competing against vacant chairs, so the score is always 100 to 0. Parents are the most appreciative and supportive demographic. Whenever the School Chaplain Program has been challenged, the parents have responded en masse.
In the early days of the program when it was small enough to snuff out, the Bolivian government sent a team of people to close down the ministry and remove the program from all schools. They locked our office doors and then proceeded to the first school. Around a hundred parents met them at the school yard gate and dared them to cross the line. A conversation ensued, both sides presenting their case. The government team was persuaded to reopen our office and requested a meeting.
We discovered that the group sent from the government was composed of Cuban and Russian-trained Communists who reported directly to the Minister of Education. They voiced concern that the program would be politicized. They also strongly objected to religion in school. We promised to never align ourselves with a political party and also came to an agreement on Jesus.
As communists, they did not believe in God. We asked, “If God is not real where is the threat? Why create a national scandal if Jesus was nobody special? If you kick God out, that means you believe in God.” They saw our point and we formed a bond. Bolivia became the first nation to certify and accredit the School Chaplain Program. This gave us the green light to replicate it throughout Bolivia and eventually Latin America.
Mission Generation’s governance model is flat, meaning there is no hierarchy of command. It is a decentralized system very similar to the early church. It is organic in nature and, to a large degree, self-governing, spreading peer-to-peer. Think of Uber.
The School Chaplain Program is a classic grassroots movement. In a spiritual sense, we are a voice crying in the wilderness, making a way for the Lord (John 1:23); a voice that is motivating thousands of people to serve the Lord inside national school systems.
A significant contribution to the success of our governance model is the fact that all ministry takes place in schools, during regular school hours. Chaplains are highly supervised because of the strict policies governing access and conduct with minors. Chaplains report directly to the school principal. The chaplain program reinforces best practices established by school boards.
Once a person is approved to serve as a chaplain by a school board or principal, we entrust their supervision to the school administrators. To support the school and the chaplains, the ministry provides online support that is intuitive and user-friendly. Our webinars are well attended and also recorded, allowing participants to view them at their discretion. In addition, high-quality, real-time, in-person support is available 10 hours a day, covering school hours in all the time zones we serve. Thanks to the wonders of technology, chaplains can reach our call center from anywhere in the world at no cost to them.
Sadly, chaplains regularly encounter crime and vice. Because chaplains deal primarily with minors, there is very little latitude for judgement calls – they are legally obligated to contact government authorities or law enforcement, depending on the situation. Chaplains are thoroughly trained on how to deal with these issues. Call center staff and all support materials have contact information for child protection services, departments of human services, and police.
In recent years, chaplains have reported child sex trafficking and slavery rings, incidents of sexual abuse, adolescent prostitution, drug and alcohol use, gang activity, extortion, and domestic violence. As a result, hundreds of school officials, teachers, parents, and guardians have been arrested. Thousands of children have been taken into protective care, and with police support, schools have addressed the myriad of problems mentioned above.
In some cases, chaplains have needed police protection because they have disrupted cartel operations. Heinous crimes committed by cartels inside elementary schools include child trafficking. Because of the sensitive nature of these issues, they are rarely made public.
The primary role of a school chaplain is similar to that of a youth pastor, the difference being that one works in a school and the other in a church. School chaplains mentor children and teenagers in the ways of the Lord, educate them about the life of Christ, the Word of God, the blessings of obedience, and the consequences of sin. Chaplains pray with and counsel students, school faculty, and parents. They begin school meetings with prayer and scripture, and lead special school assemblies that resemble church services. They encourage worship and provide students with Bible study lessons.
School chaplains have a dramatic impact on school culture. The witness of the Lord Jesus turns a campus into a local Body of Christ (Ekklesia). One of the program’s goals is for the students to discuss the things of God among themselves, to cultivate a true interest in all things pertaining to Jesus. A decrease in substance abuse, teen pregnancies, gang participation and dropouts are the result. Students graduate with a sense of purpose and destiny defined by the Word of God, and parents are thrilled.
There are slight variations between countries, but most public schools have a similar set of requirements to work with children. Applicants must provide a police record certifying that they have never committed a felony or a misdemeanor involving a minor. The police record also certifies that they are not listed as a sexual predator. They must have a written endorsement from their church’s board or pastor. The final decision for approving an applicant rests with the principal of the school in which the chaplain will be working. Moreover, a chaplain’s permission to work in a school is not indefinite. Permission can be withdrawn at any time. The ministry maintains a database of chaplains, allowing anyone to confirm that an individual is indeed a chaplain in good standing with Mission Generation.
School Chaplains are supervised by school principals. They are held accountable by school faculty, school boards and parents.
The numbers are dynamic in the sense that they are adjusted every quarter. In 2020, the average number of people per school was 898 which includes students, parents, teachers, administrators, and staff. The formula for the total number of people in the school chaplain program is:
Number of schools in the program x average number of people per school = total number of participants.
The average number of people per school is re-evaluated at the end of each calendar year. In 2018 for example, there was a major revision to the average number of participants per school which significantly dropped the overall numbers.
Accreditation means the School Chaplain Program is officially recognized by at least one governmental or educational entity in the country of deployment. The program is accredited or officially recognized as being qualified to train adults to perform the duties of a spiritual school counselor in every country where it works. Accreditations generally come from universities, teacher unions and/or boards of education.
Everyone who completes the training courses receives a post-baccalaureate diploma. Licensed teachers who complete the courses are credentialed as spiritual school counselors, which qualifies them for increased compensation, additional benefits, and promotions.
The motto of the School Chaplain Program is "Come to me, all you who are weary and heavy burdened, and I will give you rest.” (Matthew 11:28-30)
Ministry to family units happens in a number of ways starting with the children. Children love the Jesus of the Bible. They take their excitement home. We call it the second wave. Children share what they learn in school with parents, siblings, friends, and relatives. Excited little evangelists are reported to be responsible for family restorations and reduced domestic violence. The most powerful testimony of all is when young people lead others in a prayer of salvation.
Parents are asked to attend counseling sessions with their children to resolve any number of concerns or issues. Years ago, it was discovered that student/parent sessions are more meaningful and effective than those with students alone. Children also invite their parents to special school assemblies where the Lord is worshiped and the Gospel is preached.
There is a trickle-up effect. Children behave, show more respect for authority and are more helpful at home. Parents are happy because they see the impact of the Word of God on their children. School principals are happy because chaplains support teachers and help resolve conflicts. Superintendents are grateful because school chaplains help maintain a learning environment in schools. Local politicians are happy because their constituents are grateful. Jesus Christ is the same yesterday, today, and forever (Hebrews 13:8).
A great way to view this is by comparing the amount of direct instruction time a young person receives in church as opposed to the school chaplain program. The average church has one staff member for every 86 congregants. In recent years, the average church member attends church 6 hours (360 minutes) a month. 360 minutes of attendance / 86 congregants = 4 minutes of instruction per person per month.
In the School Chaplain Program, the average school has 898 students, school faculty, and parents and is staffed by 1.2 chaplains, which equals disciple/chaplain ratio of 748/1. Time at school averages 129 hours (7740 minutes) per month. 7740 minutes of attendance / 748 participants = 10 minutes of instruction per person per month. That is 2 ½ times the direct contact available in church.
Status quo is a vital aspect of discipleship in the chaplain program meaning it does not require any change in behavior in order to participate. This is huge because participation is institutionalized. Chaplains also use official school channels of communication to maintain relationships with disciples. Chaplains are instructed to encourage young believers to read their Bibles in a structured way and participate in group Bible studies.
How do the chaplains motivate believers to eventually become disciples who make other disciples (Matthew 28:18-20)?
Win-Disciple-Send is our mission. Chaplains use the classic Romans Road (Romans 3:23, 6:23, 5:8, 10:9-10, 10:13) to lead people to salvation and the love of God. Chaplains also teach how to use the Romans Road to win others to Jesus. The Romans Road to Salvation is easy to understand, simple to teach and straightforward to implement.
Excited young people are excellent evangelists. Their passion and zeal overcome a lack of experience. We have coined the term, “Second Wave,” to refer to their efforts in evangelizing peers and adults. Evangelism and discipleship are supported with an easy-to-use topical index of Biblical studies on a ministry phone app.
How can 10¢ a person be possible when it takes the American church over $130,000 to reach one person?
It is about leverage, sound business principles, and a flat organizational model. Our inspiration was taken from Acts 19:9-10 (text in bold letters are my emphasis):
"But when some were becoming hardened and disobedient, speaking evil of the Way before the people, he withdrew from them and took the disciples away with him, and had discussions daily in the school of Tyrannus. This took place for two years, so that all who lived in Asia heard the word of the Lord, both Jews and Greeks.”
According to Barna Group research, 85% of the body of Christ decided for Jesus between the ages of 4 and 14. Every single salvation is immensely important, but from a strictly efficiency standpoint, concentrating on the highest yielding group -- sometimes referred to as the 4/14 window -- has proven extremely profitable.
PK-12th grade education is the largest network on earth. It surpasses every other group many times over. With very rare exceptions, every single member of society passes through the institution of school at some point. In developing nations, approximately 50% of the population is comprised of school-age children, parents of school-age children, or people involved in PK-12 education.
PK-12 education corrals the target group of 4 to 14-year-olds. Schools provide the infrastructure, buildings, chairs, sound systems, lighting, and even free public transportation. Schools also provide communication channels to minors and their families. The most powerful reason why the School Chaplain Program is so incredibly efficient is that no change in routine is required. No swapping bowling night for midweek services or Sunday morning sports for worship. Daily routines stay exactly the same.
With all the advantages of preaching and teaching the Gospel in school, it is easy to see why the Apostle Paul redirected his efforts to the school of Tyrannus (Acts 19:9-10). By doing so, he brought a large geographic area into the knowledge of God!
The obstacle in reaching PK-12 school children involves getting past the political citadels guarding public education from the perceived nemesis of Christianity. Mission Generation discovered that, without exception, education professionals and parents saw the value of school counselors. They recognized the need for Biblical ethics, hope, faith, and love, regardless of their religious background. The key to entry was to offer a high-quality spiritual school counselor (chaplain) training program that would satisfy the needs of education professionals and parents.
The ministry’s highly-skilled technicians created phone apps, websites, blogs, vlogs and LMS (learning management systems) that monitor training, administer social media pages, and host webinars. The ministry’s technology team also provides technical assistance to national, state, and municipal governments as well as school districts, educational institutions, and teacher unions.
Offering the above services fosters inter-institutional trust and healthy relations which allow the School Chaplain Program to use (leverage) public education as a platform to teach and preach the Gospel of Jesus Christ. As such, we leverage the massive network of public education for the Gospel, and the cost to the ministry is just 10¢ a person!
The marketing strategy for new schools, districts, and countries is the same. The marketing team facilitates word of mouth promotion. We encourage participants in the chaplain program to post their testimony. We then repost their stories on our network and paid links targeting their geographic areas. People in new districts or countries come on board when they see testimonies from neighboring districts or countries. Thousands of people have responded by requesting information. Offering the program at no cost greatly facilitates the strategy.
As unbelievable as it sounds, announcements that schools will be providing spiritual counselors and chaplains have been received with enthusiasm and thanksgiving. Parents and teachers know that there is more to education than academics. Research proves that economic, social, and personal success is the result of Emotional Intelligence (EI), a topic addressed by spiritual school counselors or chaplains. The beginning of wisdom is the fear of the Lord (Prov. 9:10).
We have found great commonality with parents when it comes to concern for their children. We have yet to run into a parent who did not want their children to receive a good education, to be safe in school and to graduate. The School Chaplain Program delivers great educational outcomes which makes its case.
Teen pregnancies are down by up to 85%.
Graduations rates are up by 37%.
Graduates that continue education are up 300%, 80% returning to the community.
Parent participations in school meetings increased up to 500%.
Students average up one letter grade.
Student attitudes improve toward authority.
Dropout rate is down by up to 45%.
Bullying and in-school violence is dramatically reduced.
Disciplinary actions and suspensions are dramatically reduced.
Gang participation is down or eliminated.
Teen suicide dropped to zero in every school using the program 2 years or more.
Campus culture changes when Jesus is invited to school,. While there are almost always a few who reject Him, once the campus Body of Christ (Ekklesia) is established, everyone benefits. To date, there has been only marginal resistance the School Chaplain Program from any group, religious or not.
Mission Generation adopted Billy Graham’s discipleship and training courses as the core of the School Chaplain Program. The Reverend Graham is well known and respected by a broad spectrum of Christianity. Pastors, chaplains, education psychologists, child psychologists and classroom teachers have built on this platform to create training and support materials. The ministry has also employed professional program evaluators to critique the program from several points of view which has proven to be very valuable.
The training program is online and is offered as two 128-hour courses divided into 4 modules each. Each module has a start and end date requiring assignments to be completed on time and is supported with webinars. Reading material, tests and grades are monitored and recorded on a learning management system (LMS). With few exceptions, people who sign up for the course do not expect to be graded, and there is a 37% failure rate of the people who begin the course.
Governments challenging the School Chaplain Program have been shocked when presented with their own data showing the cost to them of teen pregnancy and school dropouts. The program has proven to be very effective at reducing government entitlement spending and not just when young people are in school but over the course of their lives. Once this fact is understood, the government view softens.
This common ground approach of “We help you if you help us” strategy has been very effective. A case in point occurred in the early days of the program when the Bolivian government denied the ministry access to public schools. In response, we offered to help them with a huge problem.
Like most developing nations, there are no formal addresses in Bolivia. People use landmarks or hand-drawn maps. Our technical team built a website that gave the government, for the first time, a Google Earth-generated map system with the exact location of every school in the nation. In exchange for this service, the School Chaplain Program was given indefinite and unlimited access to every school in the country. Once the Bolivian National Education Department accredited our program, other nations soon followed.
All lessons, courses, and content are distributed via phone apps (some programs are available on desktops as well). With relatively few hardline phones in developing countries, market penetration of smart phones has been higher there than in the U.S., and devices are cheaper than their American counterparts. The School Chaplain Program training courses, Bible lessons, classroom applications, and topical references are delivered through websites and social media.
Once a person signs up to become a spiritual school counselor or chaplain, they are given schedules showing when courses will be offered. Training modules have a start and end date. Assignments must be completed on time in order to graduate. The courses are managed with an LMS (learning management system) so that online activity, quizzes, tests, and assignments can be tracked.
Representatives of the School Chaplain Program also speak at conferences and give customized courses to national and state level education departments. Our staff members also offer spiritual and educational consulting as well as personal follow-up to courses and lessons.
Pastors and professional program evaluators are used as “secret shoppers” to evaluate the School Chaplain Program. The evaluators take all of the training courses, read all published material, and randomly call schools and chaplains to solicit their responses and opinions about the program.
Evaluators help insure best practices as well as the highest standards of integrity and efficiency. Observations, edits, improvements, discrepancies, complaints, and praises are collected into templates to structure reports. The executive team and the evaluators meet on a regular basis to discuss reports and make appropriate improvements or changes to the program’s training, support mechanisms, and/or protocols.
The school chaplain program operates a call center 10 hours a day, 5 days a week. Call center service is increased to 16 hours on days when webinars are hosted. WhatsApp allows all texts and calls to be made to the call center without cost.
Because of the training and support apps, there are very few urgent requests. Of the several hundred texts and calls a week, most are requests for technical support.
To maintain membership in the ECFA (as well as certifications with the BBB, Excellence in Giving Transparency status, Fidelity, and Platinum level GuideStar) an external compilation is prepared by a GAAP certified public accountant. Rose Rock CPAS Accounting Firm, 2829 NW 173rd, Edmond, OK 73012 provides the compilation. Polston Tax Resolution and Accounting Firm, 2424 Springer Dr Ste 100 Norman, OK 73069-3966 prepares the 990 Tax Return.
2019 - 990 Tax Return page 10 line 25 states:
Total - $767,102.00
Program - $655,631.00
Management & General - $70,547.00
Fundraising - $40,924.00
The completed financials are published on the ECFA website: https://www.ecfa.org/MemberProfile.aspx?ID=14153#ScrollTo
Mission Generation is a 501(c)(3)
P.O. Box 720746
Norman, OK 73070
Mission Generation, Inc. is a Texas non-profit corporation and a qualified charitable organization EIN 76-0324439 under §501(c) (3) of the Internal Revenue Code established in 1990.
Mission Generation currently has a seven-member board of directors who serve without any form of compensation.
Mission Generation is also served with an advisory board and intercessors.
Mission Generation has administrative offices in Bolivia, Panama, Mexico, and the United States.
P.O. Box 720746
Norman, OK 73070
